Ryan Mower Email Address

Senior Digital Acquisition Manager

Vivint Solar provides a new smart way to power your home. Find out how much you can save by going solar with a free consultation. | (877) 404-4129

The reasons I love Digital Marketing -- it's fun, strategic, measurable, always evolving...did I mention fun? Performance-driven marketer with 7 years experience in developing and executing digital strategies that include search engine optimization (national and local SEO, Google Search Console, Moz Pro, SEMrush), paid search (AdWords, Bing Ads, Yahoo Gemini), paid social (Facebook, Instagram, Twitter), website analytics (Google Analytics), conversion rate optimization, team management, HTML, Schema, Google Tag Manager, and CRM's (Salesforce). I love strategizing and executing marketing campaigns that create experiences that motivate, are measurable, and goal focused.Currently, I'm the Digital Marketing Manager at Vivint Solar, the 2nd largest residential solar energy provider in the United States. Here I oversee our digital marketing strategy and execution of search engine marketing (SEM), pay-per-click (PPC), search engine optimization (SEO), paid social media (Facebook, Instagram, Twitter), website analytics, and conversion rate optimization (CRO). I work closely with our content, UX, and UI teams to help maintain digital optimizations.Prior to Vivint Solar, I worked at Entrata as the Sr. Paid Search Manager. Entrata is a SAAS company providing solutions to enterprise level property management companies. Here I built and developed the Paid Search Marketing department and service now being offered to their clients. I also had the privilege of representing Entrata while speaking at two Brigham Young University Digital Marketing Lecture Series events on the topics of Digital Marketing and Paid Search.I consistently strive to stay up-to-date and innovative with digital marketing techniques and strategies.Specialties:Digital Marketing - Search Engine Marketing (SEM) - Pay Per Click (PPC) - Search Engine Optimization (SEO) - Local SEO - Retargeting - Paid Social - YouTube - AdWords - Bing Ads - Google Analytics - Salesforce - Landing Page Optimization