Vice President Marketing
We are proud of the seven outstanding young people who received the first Vista Outdoor Learning for Life Scholarship
I'm passionate about brands and products that reach people on an emotional level and on their terms. I've always been a student of the top consumer brands and scrappy upstarts. It's fascinating to be a business professional as we're seeing seismic shifts in consumer behavior. I strive to keep a focused strategy that is nimble enough to shift with consumers and technology--and improved metrics to measure return.
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