Digital Transformation and Chief Digital Officer and Digital Marketing Leader and Ecommerce Master and Private Equity Advisor
We are proud of the seven outstanding young people who received the first Vista Outdoor Learning for Life Scholarship
Bob Steelhammer is a "Customer First" Digital Marketing and Ecommerce Transformation Leader that is an expert in growing companies using the power of data, digital marketing, and eCommerce. His primary focus is to grow EBIT and return value to shareholders. Bob’s experience includes the Chief Digital Officer for both Vista Outdoor and Sun Capital Partners as well as the top Web Executive (both B2C and B2B) at companies such as; AT&T, Cingular Wireless, Office Depot (interim), SGI and IBM (B2B). He also founded the award-winning Digital Marketing and eCommerce Management Consulting firm, the steelhammer group. He has generated billions of dollars in online revenue, developed breakthrough online concepts and many industry firsts (first iPhone launch, MyWireless, etc.). He is a leader who fosters and grows digital culture and talent at every organization that he touches. He was most recently named to Forbes Magazine's "CIO Next" List (2022) which recognizes 50 top global tech leaders who are redefining the CIO role and driving game-changing innovation. Steelhammer holds a Bachelor of Science degree in Applied Economics from The University of San Francisco. He is an active private pilot.
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