Michelle Robinson Email Address

Senior Marketing Consultant

Talking carbon emissions and biofuel with Emma, our Head of Sustainability

An insight driven, customer orientated senior marketing leader with 19 years’ B2C and B2B experience playing an integral role in evolving one of the worlds most loved brands - Virgin Atlantic and a tech start up. Experienced in leading and developing cross functional teams by setting a clear vision and empowering teams (both internally/externally and across geographies) to be constantly curious and work collaboratively to achieve emotionally engaging work across brand, digital, CRM, loyalty, partnerships and events. My values:- curiosity / integrity / resilience / connection / fun My key skills:- •Strategic Leadership – leading, developing and implementing integrated marketing strategies •Project Management - leading multifaceted projects •Customer Insight – development of customer engagement frameworks to grow CLV •Digital Innovation – leading marketing technology transformation and optimisation •Financial Management – development of business cases and budget management circa £10m •Influencing and Collaborating – positive stakeholder and matrix management experience •Change Management - defining and leading teams through organisational change •Inspiring others - leading, motivating and coaching internal/external teams internationally