Tony Hocevar Email Address

Chief Marketing Officer

Vena Solutions is intuitive budgeting, planning and revenue forecasting software for medium to large sized organizations.

Marketing executive with 25+ years in the enterprise software market (B2B), 15+ years at the executive level. Expert at building marketing teams, processes and technical infrastructure that drive rapid company growth. Experience with due diligence processes, board reporting, and requirements for successful fundraising, IPOs and acquisitions. Demand generation expert across multiple channels including digital marketing (SEM/SEO, remarketing, account-based marketing/ABM, website A/B testing, content nurture streams, email marketing, syndication, social media) and traditional marketing (tradeshows, analyst relations, media relations, field events, users’ conferences, customer upsell campaigns). Data-driven marketer with deep understanding of key metrics including qualified lead attribution, conversion rates, cost-per-lead (CPL), customer acquisition cost (CAC), churn, net promoter score (NPS). Subject matter expert in positioning and messaging, branding, product marketing and content development. Broad technology background includes several years of work experience in each of the following areas: marketing, sales, services, consulting and engineering. Experience targeting international markets; lived and worked internationally for several years (Singapore; USA); authorized to work in Canada and the European Union (EU). Completed credentials include MBA, Professional Engineering license, Bachelor of Applied Science, Certified Management Consultant (CMC) designation. Years of experience with marketing technology spanning vendors such as WordPress, Marketo, Pardot, SalesForce.com, Google Analytics / AdWords, Bing Ads, Wistia, Vimeo, YouTube, Uberflip, PathFactory, ON24, GotoWebinar, Drift, LinkedIn, Madison Logic, Unbounce, Mailchimp, Benchmark, SurveyMonkey, Loopio, SalesLoft, Wrike, Camtasia, Software Advice, G2 Crowd, TrustRadius, Capterra, Technology Advice, SelectHub, Visual Website Optimizer.