Crystal Senesac Email Address

Executive Director, Marketing Communications

Umpqua Bank, headquartered in Portland, Ore., is a subsidiary of Umpqua Holdings Corporation and has 95 locations between Sacramento, Calif. and Bellevue, Wash., along the Oregon and Northern California Coast and in Central Oregon. Umpqua Bank's hometown is Roseburg Ore, where it was established in 1953. Recently recognized as the most admired banking services company in Oregon by Oregon executives, and by BusinessWeek magazine as one of the best ideas" of 2005, Umpqua Bank continues to gain attention for its innovative customer experience. Umpqua Holdings also owns retail brokerage subsidiary Strand, Atkinson, Williams & York, Inc., which has locations in Umpqua Bank stores and in dedicated offices throughout Oregon and Southwest Washington. Umpqua Bank's Private Client Services Division provides tailored financial services and products to individual customers."

Dynamic, business-savvy and knowledgeable Marketing Professional skilled in developing marketing plans and implementing change to drive growth in customer base and revenue. Proven ability to develop and implement innovative strategies based on analysis of market activity, customer feedback and industry-wide trends. Able to grasp comprehensive overview of operations and coordinate promotional strategies, resulting in solid gains in market share. Strong interpersonal, communication, writing, proofreading, media production and design, and market research/analysis skills. Specialties: Strategic planning, integrated marketing communications, branding, digital strategy, CRM, marketing research, focus groups, advertising, public relations, event marketing, newsletters, web content