Arun Siddharth Email Address

Vice President Marketing

The UNECE and the FAO Forestry Department jointly provide the secretariat team to implement the programme.

- Marketing and Product Planning professional with 13+ years of experience in Brand Management; Marketing Strategy; New Product Development, Portfolio management, Profit Delivery & Talent Management- Working with TVS Motor as Vice President Marketing reporting to CEO- Heading Motorcycle business Marketing(annual retail sales of 6 lac units of 2wheelers and Rs 4000Cr turnover) - Key components of the roles handled: - Achieving the planned results (business growth & market share) for TVSM, monitoring brand building and new marketing initiatives. - Defining profitable & high attractive quality products for domestic and international markets including BMW Motorrad -TVS new platform - Heading Brand Management, Advertising - online and offline, market research and product positioning for Motorcycle business - Strategic & tactical marketing planning for Motorcycle brands – StaR City, Sport, Phoenix; Apache RTR series and BMW Motorrad - TVS new platform - Developing marketing modules for New Product Development / Product Launches / Pricing Decision / Marketing Positioning / Product definition / Marketing campaigns / Creative Cut Through improvement & Process adherence / Planning & Executing Sales Promotions - Celebrity Endorsement, Media Planning, Brand Property creation, Developing innovative industry first Experiential Marketing modules - Good team leader, with past record of strong relationship building & communication. - A keen planner with demonstrated ability in developing & executing successful business strategies