Justin Hughes Email Address

Product Exec and Retail Enthusiast

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Product development is in my blood. It's hard for me to walk down the street and not see product opportunities. And the thrill isn't just the initial idea -- I'm in love with every aspect of the process: segmenting customers, finding competitive white-spaces, honing in pricing, mapping out distribution and sales strategy, and working directly with "makers" to create products that people love. Over my career I've helped developed a disparate number of new products and platforms, including: * The entire purchase funnel for a $6bn, global company * A media planning and optimization platform for advertising agencies * A compact refrigeration system for college students and travelers * A matchmaking and advertising site for local bars, pubs and restaurants * A reporting and analytics suite for auto industry advertisers * An ERP that supports the execution of some 5,000 major brand campaigns a year * A credit management suite for small businesses Of course, it would be foolish to believe I've accomplished all of these things alone. Part of the fun is in putting together teams of specialists, designers and engineers and enabling them to build these products. Specialties: * Purchase psychology and e-commerce A/B testing * Emerging web, mobile and business intelligence technologies * New to the world / new to industry product development * Customer segmentation, targeting and product positioning * Rapid product testing and prototyping * Quantitative customer behavior/buying analysis, including discreet choice and price modeling * Communication and process systems development