Some informations about James Lasson:
Growth Marketing Leader and Head of Marketing and Demand Generation at True Fit
James lives in Salt Lake City.
Marketing executive with over 15 years experience in digital marketing, demand generation, and advertising. Responsible for developing and implementing integrated marketing strategies using a combination of technology, process, tools, and organizational alignment to engage prospects in all digital channels to feed demand, generate leads, and ultimately enable sales. Innovator in the use of the right technology and tactics to drive exponential sales growth. Persistent problem solver, creative thinker, and collaborative communicator. Digital Strategy & Demand Generation- Skilled content and demand generation strategist with deep experience with engaging the right prospects with relevant content to nurture them through the sales cycle- from creating awareness, to comparison, education and validation, and ultimately to influence a close. Proficient in the use of marketing automation and digital marketing systems like Marketo and Salesforce.com to efficiently manage large amounts of data, align organizational assets, test, optimize, and leverage analytics of all marketing content, targeting the right audience with the right messaging, at the right time. Deliver needed lead and prospect intel to sales teams through data analysis, lead behavioral tracking, and scoring, to enable efficient prioritization to drive revenue growth.Advertising & Paid Media - Dual experience with marketing strategy and advertising campaign management; known for the ability to deliver omnichannel campaigns with exceptional performance value while optimizing resources and keeping within budgets. Skilled at multi-channel digital media procurement and optimization, both paid and organic. Early innovator in implementing highly targeted B2B strategies like account based marketing (ABM) and predictive analytics.

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