Lucas Donat Email Address

Chief Marketing Officer

Provides and manages private label, online car buying programs for the nation's largest brands, including USAA, AAA and Overstock.com. It leverages group buying power to provide consumers with low upfront prices from its nationwide network. Car buyers have access to a complete car purchasing service while they are still online.

Over the last 25 years, Lucas has been helping game-changing companies change the world. As the CEO of Tiny Rebellion, he presided over the advertising success of disruptive companies like eHarmony, LegalZoom, Hotwire, and TrueCar. In 2014, his agency won Ad Age’s Small Agency of the year. That same year Lucas held a joint position as CEO of the agency and CMO of TrueCar and is now full time as the Chief Marketing Officer for TrueCar. Lucas is a member of the Director's Guild of America and has directed many of the campaigns for his clients over the years. Lucas proudly serves on the boards of Armory of Harmony and Humanity Rises. He also champions mobility for wounded veterans through TrueCar's DrivenToDrive. He resides in Malibu with his wife of 34 years and their 21-year-old daughter.