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JoAnn WebsterOver 20 years of branded marketing experience in retail, financial and agency environments developing strategies and managing projects, teams, internal departments, external vendors, partners, agencies, and store senior management teams, focusing on consumer behavior, desires, and needs. Creating experiences and loyalty among customers. Committed to superior customer service.Strong communication (both oral and written) and relationship building skills. Confident and poised among interactions with all levels of management. Detail-oriented and resourceful in completing projects and effectively multi-tasking.Experienced in professional, fast-paced environments demanding strong organizational, technical and interpersonal skills.Trustworthy, diplomatic, ethical, self-directed. Multiple years of managing staff of up to 25 employees.Specialties: Specialties include Relationship Building, Brand Management, Loyalty, CRM, Customer Segmentation (varied from high-end luxury to high risk consumers), Credit Card, Multi-channel (digital and direct), Partnerships, Retail and B2B.