Performance Marketing Director
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Digital marketing specialist with over 14 years experience in a range of industries and across a range of products, including retail websites, social networking communities, UGC platforms, media brands, recruitment services, travel and finance.Worked for market leading websites, with the experience and confidence to handle a varied range of responsibilities, large marketing budgets and ambitious, integrated campaigns across numerous marketing channels (including pay per click, search engine optimisation, affiliation, price comparison sites, display, email marketing, CRM, social media, PR and offline).A keen analytical mind, with strong technical proficiency and creative flair. Fully accountable in all aspects of my activities, used to integrating and developing the online marketing mix, from lead acquisition through to conversion, retention and re-engagement. Responsible for planning, implementing and developing these channels across various territories and experienced in large scale website launches, supporting them through innovative marketing campaigns. Experienced in briefing, appointing and managing agencies across creative and marketing disciplines.
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