Kris Mcculloch Email Address

Marketing Communications Manager

Advancing laparoscopic surgery through innovation - Senhance(tm) Surgical Robotic System by TransEnterix

I am a senior-level healthcare marketing professional with more than 25 years’ experience working with medical device technologies, in both startup and large established companies. I create compelling content for audiences across the healthcare spectrum, with expertise in marketing to physicians, hospitals and patients. I bring people together to get large-scale marketing programs done effectively, on time and within budget. Areas of Expertise: *Global Commercialization & Launch *Multichannel Content Creation – website, digital, video, testimonial, print, public relations, social media, community outreach events *Marketing Communications & Messaging *Trade Shows – strategy, implementation, management *Professional Education – symposia, CME partners, webinars *KOL Strategy & Engagement – research, peer-reviewed publications, podium presence, media participation, scientific advisory board, voice-of-customer research *Evidence-based Marketing *Patient Outreach & Education *Legal & Regulatory Promotional Guidelines | AdvaMed Code of Ethics *Writing for All Healthcare Audiences *Comprehensive Program Management *Building & Leading Marketing Teams