Jay McKenzie Email Address

Senior Director, Field and Inside Sales

Bdx Web Design is general contractors primarily engaged in the construction (including new work, additions, alterations, remodeling, and repair) of nonresidential buildings, other than industrial buildings and warehouses. Included are nonresidential build

SUMMARY: Proven executive with deep experience in online and integrated media. Built and lead award-winning content and social media team of 37 writers, content creators, editors, designers and social media experts. Team received 14 awards in the Annual Journalism Competition of the National Association of Real Estate Editors (NAREE) in 2014, 2015, 2016 and 2017. Create award-winning articles, eBooks, videos, slideshows and Infographics for world's largest real estate website for newly built homes. Documented record of success managing teams/processes in content, product development, social media, marketing and sales. Skilled in market analysis, traffic/customer acquisition, content creation/management, SEO, consumer/B2B marketing, nurturing and social media. ACCOMPLISHMENTS: Created and manage all-new online content center that generates millions of page views/leads per year. Grew social media fans 25x. Published a comprehensive eBook for consumers shopping for a new home. Deep experience in automotive, travel and other markets.PRIOR ACCOMPLISHMENTS: Built national online and print media brand for leading consumer media firm. Grew revenue by $10 million and EBITDA by $2.5 million. Launched 12 websites,11 print publications. Identified, negotiated and assimilated two acquisitions, doubling their revenue in 18 months. Managed editorial, audience development, marketing and sales for leading home, travel and lifestyle consumer magazines/websites.EXPERIENCE: Recruiting, mentoring, managing and leading high-performing teams in editorial, design, sales and marketing. Six years prior as VP of print/online publishing division, managing 50 professionals in 30 cities.SKILLS: Content planning, search engine optimization (SEO), consumer and B2B market research, product management, content development, social media management, writing, editing, Google Analytics, CMS, WordPress, competitive analysis, product development and positioning.