Chris Bowers Email Address
@taylorandfrancis.com
Director of Marketing, North America, Higher Education
Taylor & Francis Group engages in publishing and distribution of scientific, academic, and professional journals and books. The company's publications coveres a range of subjects including: bioscience, business and management, construction, education, engineering, the environment, humanities, medicine and healthcare, physical sciences, psychology, reference and social and political science. As of May 10, 2004, Taylor & Francis Group is a subsidiary of Informa Group plc.
With more than 20 years in Academic Publishing, I am an accomplished marketing executive, experienced in leading international teams through business change and innovation. I have expertise across a range of functions, including marketing, strategy, technology, and business development, having demonstrated skills and achievements in the following areas: -Marketing Strategy-Technology and Innovation-Digital Marketing and Automation-CRM and Database Marketing-Content Marketing and Thought Leadership-Marketing Analytics and Data-Digital Publishing-Mergers & Acquisitions-Commercial Partnerships
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