Vivek Srivatsa Email Address

Head Marketing, Sales and Service Strategy

Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1,88,818 crores (USD 34.7 billion) in 2012-13.

28 years of experience in Sales & Marketing, across Consumer Durable and Automobile industries. I take pride in delivering transformational leadership having delivered outstanding growth and results in each of my roles. I plan ambitiously for the long term and align my team , influence the organization to push uncompromisingly towards achieving the vision. Have been part of Renault's resurgence in India to become the fastest growing Auto Brand - in sales and Brand image - today Renault India is ranked #7 in the Industry in 4 short years. Delivered similar results in my previous organizations in both Sales and Marketing functions, having doubled sales , profits in Philips and Maruti Suzuki. With 14 years of experience in hard core sales functions, from the grass root level to Regional Manager / Brand Head, Distribution and Corporate Sales Head. Managing Dealer networks, optimising the output of diverse sales channels, building and running a process driven sales team is a core competence. Experienced in Consumer, Trade and Business Marketing roles for the last 7 years. Have successfully launched more than 10 Brands through large scale Marketing programs. Been at the forefront of consolidating Brand performance, taking businesses to record levels of Sales and Profitability. Have led teams to develop several award winning Advertising campaigns and Landmark launches which have changed the dynamics of the industry. Specialise in providing a 360 degree perspective, which is very essential in today's General Business Management roles. Key Brand Launches - RENAULT DUSTER, RENAULT SCALA, MARUTI ALTO K10, MARUTI RITZ, PHILIPS Home Theatre Competencies : Marketing,Strategy,Brand Management, Product Management, Product Creation and Launch, General Business Management of a Product Group - Profits, Topline , Growth, Market Share,Sales Channel management, Short, medium and long term strategy.