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Henry Cheng Email Address


Job Title

Senior Manager, Consumer and Market Insights

Sutter Health

Sutter Health is a family of doctors and hospitals, serving more than 100 communities in Northern California including Sacramento, San Francisco, Modesto, Stockton, Roseville, Castro Valley, Tracy, Burlingame and Palo Alto.


Like Sherlock Holmes, I employ keen observation to understand people's thoughts, motivations, feelings, beliefs, and behavior. But instead of a magnifying glass and an acerbic wit, my tools include qualitative and quantitative techniques, project management skills, data analytics, and a pleasant and thoughtful demeanor. Some of the mysteries I’ve solved: -How is our brand doing? (brand tracking, perception, attributes) -Where do we reach our customers? (channel analysis, go-to market strategy, communication architecture) -Who are we up against? (competitive research, SWOT analysis) -How/when do people make their decisions? (customer journey mapping, shopping cart analysis) -What do they think about this campaign? (concept/ad testing) -Is it working? (data analytics, KPI tracking) -What do people think about….? (qualitative, quantitative research, Voice of the Customer, NPS) -Who are our customers? (persona development, segmentation) -How do we make it better? (product development, strategic planning, user experience design)

Last University
Went to Thunderbird School of Global Management

Other people working at Sutter Health:

Sarah KrevansPresident and Chief Executive Officer
Ezra WilliamsStorage Engineer IV
Yvette Martinezm*****@sutterhealth.org
S. Santoros*****@sutterhealth.org
Kimberly ErlichCoordinator and Pediatric Nurse Practitioner, Adolescent Behavioral Health Project
Erika DuffyExecutive Director, Talent Management and Leadership Development
Harrison MurphyVice President, Creative Services
Gary PaolinelliDirector, Strategy Implementation and Enterprise Transformation
Linda KhachadourianChief Enterprise Transformation Officer
Jill RagsdaleSenior Vice President and Chief People and Culture Officer
Theresa Massiem*****@sutterhealth.org

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