Henry Cheng Email Address
@sutterhealth.org
Senior Manager, Consumer and Market Insights
Sutter Health is a family of doctors and hospitals, serving more than 100 communities in Northern California including Sacramento, San Francisco, Modesto, Stockton, Roseville, Castro Valley, Tracy, Burlingame and Palo Alto.
Like Sherlock Holmes, I employ keen observation to understand people's thoughts, motivations, feelings, beliefs, and behavior. But instead of a magnifying glass and an acerbic wit, my tools include qualitative and quantitative techniques, project management skills, data analytics, and a pleasant and thoughtful demeanor. Some of the mysteries I’ve solved: -How is our brand doing? (brand tracking, perception, attributes) -Where do we reach our customers? (channel analysis, go-to market strategy, communication architecture) -Who are we up against? (competitive research, SWOT analysis) -How/when do people make their decisions? (customer journey mapping, shopping cart analysis) -What do they think about this campaign? (concept/ad testing) -Is it working? (data analytics, KPI tracking) -What do people think about….? (qualitative, quantitative research, Voice of the Customer, NPS) -Who are our customers? (persona development, segmentation) -How do we make it better? (product development, strategic planning, user experience design)
Other people working at Sutter Health:
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