Director, Consumer Marketing and Analytics EMEA
Renowned as one of the world's most iconic sources of unique, innovative, and effective beauty brands and products, Space NK has 57 U.K. stores (including Spa NK) and a growing presence globally with four stores opened in and around New York City since Autumn 2007. In August 2008, Space NK announced a mould-breaking deal with Bloomingdale's, with nine stores set to open in the U.S. before Christmas 2008 and the rest to roll out by 2010. SpaceNK was founded in Covent Garden in 1993. Nicky Kinnaird, the founder, is one of the U.K.'s foremost female authorities and experts on beauty and retail. In September 2008, Space NK will also launch a stunning new concept store in London's Tottenham Court Road, designed in collaboration with Universal Design Studio.
Experienced Director with over 15 years in Retail, Direct & Online Marketing. In that time I’ve been fortunate to work with a variety of iconic retailers, predominantly in apparel and beauty, multi-channel and pure play, premium and luxury. Across those different areas, the consistent theme through my career has been a passion for data & insight, because of how it can lead directly to quantifiable profitability. With a focus on Customer Acquisition and Retention Marketing, I’ve used data to create attribution models that support a more informed, efficient and scalable marketing mix delivering more new customers at a lower CPA. I’ve used data to support testing and optimisation around retention marketing initiatives, from loyalty programs, email & push contact strategies through to print – driving efficiency and profitability. As much as data does it for me, so does working with an exciting team of people. And as my focus moves away from execution and more to strategy and leadership, I see more and more the importance of enabling and leading a team to deliver, and appreciate more and more working with bright and energetic people in an environment that encourages critical thinking and innovation.
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