Michiko Araki Kelley Email Address

Vice President, Corporate Marketing and New Business Group

See everything new from the world of Sony USA--including electronics, PlayStation, movies, music and TV shows--plus find support for your Sony products.

An accomplished and multi-lingual marketing executive with a track record of high performance and success with leading global brands in the consumer products industry. Michiko is an exceptional, cross-functional leader who leverages strong team building and analytical skills in the architecture and execution of consumer oriented go-to-market plans and strategies. A proven leader with a Kellogg MBA, key highlights include:- Brand and product marketing across multi-faceted channels including online, retail, CRM and traditional media - Multi-million dollar marketing campaign planning and execution - Go-to-market planning and execution - Partnership marketing- Profit and Loss (P&L) Management - Marketing Effectiveness Measurement