Alvaro Trinidad Email Address

Vice President and General Manager Consumer Products North America

Snyder's-Lance creates and markets snack foods throughout the United States and internationally.

Transformational, strategic, high-energy and nimble business leader with experience in large and mid-size Fortune 500 companies such as Kraft-Heinz, Pepsico, and Snyder's-Lance. Solid track record at delivering top-and bottom-line growth in highly competitive categories through holistic revenue management, innovation and full P&L ownership. Identified as a high-potential senior leader, with significant investment in professional development at Snyder’s-Lance. Bilingual and multi-cultural. ▬▬ Executive Competencies & Differentiators ▬▬ ► STRATEGIC THINKING: Maximize use of research and insights to develop laser-focused, long-term strategies to drive market share as well as top and bottom-line performance. ► PORTFOLIO MANAGEMENT: Manage the entire business, not just marketing functions, for Snyder’s-Lance and other CPG companies, providing holistic professional leadership to advance value of portfolio. ► P&L MANAGEMENT: Accountable for P&L in assignments in CPG segments throughout my career, a responsibility requiring keen business acumen to deliver on all revenue and profit growth objectives. ► TEAM BUILDING & TALENT DEVELOPMENT: I have been noted for the ability to engage and inspire diverse teams to do their best work in an environment of respect and idea-sharing. ► CROSS-CULTURAL AWARENESS: Having lived in four different countries, I use my experiences to inform strategy and innovation on a global level. ▬▬ PROFESSIONAL DEVELOPMENT ▬▬ McChrystal Group Leadership Development | 2017 Selected to participate in a Senior Leadership development program in Washington, D.C. Ranked in the top 1%, among the enterprise management team, as a key high-energy leader that has strong influence and the ability to drive and motivate top performing teams. Snyder’s-Lance HORIZONS Leadership Development Program | 2016 Chosen as one member of a ten-person cohort selected from the entire enterprise management group and nominated by C-Suite and Senior Leadership Teams.