Abiy Bekele Email Address

Industry Vice President and Publisher, Head of Financial Services @ SmartBrief

SmartBrief's data-driven advertising solutions enable brands and media agencies to reach engaged and relevant audiences using display, video and content marketing platforms.

I spent the first few years of my professional career identifying, analyzing and sharing best-practice solutions with Fortune 500 C-Level executives with special focus on company HR + technology functions. I coupled that experience with an interest and passion in marketing to help our partners leverage digital channels to build awareness, showcase thought-leadership and deliver measurable and actionable results (including qualified leads). This passion fueled my success and helped me build new businesses, expand existing partnerships globally (both Europe + Asia) as we grew consecutively over the past 15 years. I also enjoy mentoring and building teams of results-oriented, customer-centric sales directors! Specialties: Advertising sales, digital sales, native advertising, display, business-to-business (B2B) marketing, online advertising, content marketing, best practices, email marketing, lead generation, ad copy, brand awareness, financial services marketing