Brett Chester Email Address

Senior Vice President Marketing

Enterprise Project & Asset Management Software

At my core, I'm a demand generation and growth marketing guy. And I am proud of it! There are very few things that make me happier. Well, other than digital marketing strategy, brand, digital marketing technology, multivariate testing and lead scoring, that is. Yes, I'm a marketing geek! I dream about online customer acquisition and nurturing customers - through any automation platform - in ways that ensure the delivery of cost-effective, qualified leads and sales. SEM to lead generation programs and zealous creative optimisation of customer growth marketing campaigns. I just can't get enough! From launching my own advertising startup before heading off to law school in Australia, I went to my first 'real' job as the high roller EMEA acquisitions manager for a chain of Online Casinos where I cut my teeth in consumer marketing, then onto advertising and startups. I have spent my career involved in cutting edge venture-backed SaaS and subscription startups with a mind to drive new customer acquisition and existing customer retention programs. All with healthy ROI. Now, as the VP of Marketing at Sitetracker, I am building the marketing discipline for this venture backed startup. Leveraging my lead acquisition, integrated marketing program experience and on the job know-how to drive sales and business success. A little bit more about me: ★ 15+ years online strategic, solution and ROI focused marketing ★ Inspiring, interactive and supportive leader of both tech and marketing teams ★ The ability to realize what success looks like, and how to report on it ★ An intuitive understanding of online/offline consumer behavior ★ Unparalleled insight into driving effective transactional sales and demand generation programs ★ Multi-region experience including North America, Asia-Pac, Europe and MEA ★ In the trenches experience in both corporate and startup worlds at various stages of growth