Erin Edstrom Email Address

Director, Divisional Marketing

SiteOne, Stronger Together, wholesale irrigation, outdoor lighting, nursery, pest control, landscape supplies, fertilizers, turf protection products, grass seed, turf care equipment, golf course accessories, John Deere Landscapes

- Marketing communication professional with 15 years experience, with a focus on B2B consumer segments including manufacturing, logistics, technology, agriculture and landscaping. - Strong background in marketing strategy development and execution support through a consultative approach, focused on measurement. - Adept at partnering with cross-functional teams to develop consumer focused communications around highly complex technical products and services. - Strong background in digital strategies including social media, e-marketing, SEM, SEO and website strategies to optimize brand awareness and lead generation - Working knowledge of lead management, CRM strategies including lead nurturing and content development - Experienced in office operations including management of personnel, culture and profitability goals.