Vice President of Digital
Shane Company or Shane Co. is a privately owned jeweler in the United States.
I am a digital strategist specializing in retail and CPG brands. I lead a teams of people across digital marketing, design, development, and site experience with the primary focus of driving eCommerce sales. My passion is in the data. I have taught classes on developing marketing dashboards and utilize this knowledge to identify and act on trends in the industry. I have an enthusiasm for developing my team through ongoing coaching and team building. Specialties: *Social media strategy *Integrated digital programs *Paid search management *Online display media planning, negotiating, buying, and implementation *Target audience definition *Marketing dashboard development
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