Marketing Director, Blue Chip Fortune 50 Experience, CPG and Healthcare
Founded in 1956, Shaklee Corporation, headquartered in Pleasanton, California, is recognized as an industry pioneer and a trusted name in health and wellness. Shaklee is a respected leader in the direct selling industry, with product lines including nutritional supplements, personal care and household products as well as home water treatment and air purification systems. Shaklee products reflect the company's commitment to the highest quality, service and customer satisfaction, backed by a 100% guarantee.
Passionate and driven marketing executive with 20 years of experience in Brand Management, Communications, Lead Generation, Innovation, and Channel and Product Marketing. Highly rated for ability to reverse declining business trends and drive double-digit growth on both smaller and larger brands. Effective at influencing up/ across, and at partnering with key internal and external stakeholders, globally and regionally. Recognized for delivering high-performing multi-functional teams via situational leadership and change management skills. Awarded for new product launch excellence, outstanding innovation, and strategic thinking. Experienced at multi-channel, brand, consumer, health care, and retail marketing. Core Skills & Competencies: • Marketing & Business Strategy • Segmentation • Brand Positioning • Portfolio Management • Marketing Communications • Lead Generation • B2B & B2C • Online & Offline Media • New Product Launches • Innovation • Multi-Channel Marketing • Trade/ Shopper Marketing • Global & Regional • Consumer & Health Care • Team Management and Talent Development • Brand / Product Management • P&L Management
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