Mike Pace Email Address

Director Acquisition and Digital Marketing

Makes software that provides developers the means to send e-mail through their own applications, and provides clients with e-mail deliverability and analytics.

Mike is an online marketing specialist with over 10 years of experience in managing digital marketing campaigns and teams for established brands. With a vast knowledge of various marketing tactics, he specializes in driving traffic and revenue through organic and paid search, display ad management, affiliate sites, shopping comparison engines, and social media. A strong understanding of online tracking and analytic programs gives him the ability to isolate user behavior and site usability for strategic content updates. Furthermore, he has a proven track record of increasing site usage and conversion rates through landing page testing and site content creation. • Advertising and marketing executive specializing in Interactive/Online campaign management • Analytical skills with website and campaign tracking software • Create and test website content and landing pages based on marketing goals • Experience in social media marketing campaigns • Auction/Bid based media buying and planning experience • SEM planning and implementation • SEO expert with proven record of improving rankings • Affiliate network management • Oversee online Display advertising • Optimize and manage shopping feeds for comparison shopping engines • Google Adwords certified • Persuasive and strong speaker • Strong teamwork skills Specialties: Interactive/Digital marketing planning. Auction based media management. SEM, SEO, PPC, CPM, CPC, and CPA buying experience. Website content creation. Landing page testing. Affiliate management. Shopping Feed management. Excel, Word and Powerpoint. AdWords Certified, Facebook Ads, Twitter Ads, Sizmek, Double-Click DBM and DCM, Salesforce, Convertro, Marketo, Optimizely, Wordpress