Chief Marketing Officer
Makes software that provides developers the means to send e-mail through their own applications, and provides clients with e-mail deliverability and analytics.
I am an entrepreneurial marketing leader with experience working for high-growth technology companies. I am data driven, hands-on, and committed to the success of my work. I am a fiercely loyal manager, empowering teams to transform marketing from a cost center to a revenue generator. Key Accomplishments-Built and optimized a marketing team of twelve, scaling marketing activities over five years to grow revenue from 5M to 80M, targeting developers in a SaaS, cloud services market.-Developed a successful content strategy and built a content library complete with 24 comprehensive guides, 40 customer case studies, and 45 webcasts.-Spearheaded execution of an international roadshow, SendGrid Delivered. Headline speaker at events in more than 20 cities that covered all things email and generated more than 500K in revenue.-Served as member of the company’s senior leadership team as company scaled from 30 people to 300, leading team meetings and all hands corporate meetings. -Worked across functions with VP and C-level executives in decision making for product roadmap, international expansion and pricing; presented findings and recommendations to the Board of Executives.-Instituted and organized an annual offsite event in Mexico to ensure the alignment of our distributed workforce. This was recognized by employee surveys as a key driver of employee satisfaction. Master of ceremonies for events, team building activities, and planning sessions. Revenue Marketing Inbound MarketingDemand Generation Programs Email Marketing Lead Generation Programs Lead NurturingLead Qualification Content StrategyMarketing and Sales FunnelLead ScoringSEOSEMFunnel Marketing Website OptimizationWhitepapers
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