Edward Masson Email Address

Head of Marketing Operations and Demand Center

We are your pathfinder to content that uniquely matches user intent with the deep learning insights of the Searchmetrics Suite and Searchmetrics Content Experience platforms. Search has evolved into a data-driven field that requires powerful tools to guide companies through discovery, optimization, and measurement of engaging storytelling.

A highly results-focused senior digital Marketing and Automation platform consultant with extensive experience in Online marketing programs & project management of lead generation programs and campaigns, from planning and development through to implementation, execution and reporting analysis. Proven ability to drive strategic direction, create and identify new opportunities, and exceed targets for lead generation and profitability. A team player as well as a leader, who thrives on inspiring, motivating and empowering others. A creative and pragmatic professional with a diverse skill set and looking to use my skills in a challenging management role within the marketing industry.Specialties: Marketo Certified Consultant, Marketing Automation system, Marketo, Lead Scoring, Nurturing, Demand Generation programs, Lead Generation, Marketing & Strategy Development, Digital Marketing, Online Marketing, Aprimo, Eloqua, SAP, SalesForce.Com, Strategy Mix, CRM, WebTrends, Google Analytics, Google Ads, Social Media