Massimo Ghislandi Email Address

Executive Vice President Sales and Marketing SDL Trados Software

Sdl International is primarily engaged in furnishing business services, not elsewhere classified, such as bondspersons, drafting services, lecture bureaus, notaries public, sign painting, speakers' bureaus, water softening services, and auctioneering services, on a commission or fee basis.

A B2B marketing and sales leader with a passion for growth. I scaled a global business and tripled it in size; built, grown and mentored a team of over 30 marketers; established and evolved a successful digital marketing operation. Curious, aware of different cultures and the regional subtleties necessary to market across EMEA, APAC and North America. Collaborative, very focused on aligning with sales as a key to success, with a data-driven mindset to deliver marketing campaigns ROI, optimize lead conversions and enhance customer and prospect engagement. Deep experience in digital marketing and demand generation having established and continued to develop SDL's marketing function, generating high volumes of inbound leads and ensuring customer retentions and growth. Through sophisticated, localized content and e-nurture programs, created and influenced 50% of SDL's software revenue across key markets. Managed the global SDL Trados sales team, who sells the #1 translation software to governments, enterprises, SMBs, translation agencies and freelancers, giving me a great understanding of how sales and marketing can best work together.