Amy Caton Email Address

Global Head of Marketing Operations

Sdl International is primarily engaged in furnishing business services, not elsewhere classified, such as bondspersons, drafting services, lecture bureaus, notaries public, sign painting, speakers' bureaus, water softening services, and auctioneering services, on a commission or fee basis.

• Accomplished marketing professional with focus on marketing automation technology, process efficiencies, operations, data quality and lead management • Specializing in leveraging data, technology and process to improve marketing effectiveness in B2B and enterprise technology markets • Experience in both large and small global organizations • Exceptional attention to detail and ability to drive projects from strategy to execution quickly and effectively • Creative problem-solver with natural tendency toward analytics and process Areas of expertise include: • Marketing automation, process and operations • Campaign measurement, reporting and analysis • Database analysis and growth • Operational support for global marketing programs • Marketing Program Planning, Creation & Execution • Demand Generation • Messaging & Writing • SEO & PPC Online Marketing • Social Media Activities – Blog, Twitter, Facebook • Salesforce.com Administration • Sales Proposal & RFP Response • Sales Process Support • Technical Writing