Patrick Daly Email Address
@santanderconsumerusa.com
Vice President Digital Marketing Enterprise Technology
We specialize in automotive financing for dealers and consumers. Our finance programs help consumers with a wide range of credit situations purchase quality vehicles.
Patrick is a multi-talented digital strategist that loves connecting the dots between creativity, business strategy, and human experience to build digital solutions. He consistently delivers on commitments while leading people to excel in their crafts. Currently an executive at GM Financial where he leads Digital Marketing Enterprise Technology. In his current role he is responsible for improving user experience of products and services by optimizing for high velocity, deliverability, and engagement. He oversees user experience, software engineering, digital analytics, operations, and the MarTech stack. Prior to GM Financial he was VP Digital Marketing at Santander Consumer USA.
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