Board Chair and President
Safeway, Inc. is an American supermarket chain founded in 1915. It is a subsidiary of Albertsons, having been acquired by private equity investors led by Cerberus Capital Management
For 20+ years, I've helped build high-engagement consumer brands, led marketing organizations to deliver transformational growth (acquisition, engagement, retention, revenue) and assisted companies in disrupting their industry / category. Adept at effectively positioning brands, creating an emotional connection with target audiences and acquiring Millennials / Gen Y and Gen X consumers across digital and traditional channels. Visionary marketer with innate ability to recognize potential and blend data and creative to develop breakthrough, award-winning campaigns. Recognized for creativity, analytical skill, dynamic leadership, and ability to deliver ROI in highly competitive markets. INDUSTRY & COMPANY EXPERIENCE • Financial / Fintech: Charles Schwab, E*TRADE, Credit Sesame, Tech CU (Technology Credit Union), Wells Fargo, M&T Bank • Energy: San Diego Gas & Electric, SoCalGas • Marketing & Strategy Consulting: Thunder Factory, PGNetwork KEY ACCOMPLISHMENTS • Launched Tech CU's first integrated advertising campaign, which won multiple awards, increased brand awareness and helped drive +8.5% customer growth in 9 months • Drove 54% user growth and 50% increase in engagement in 9 months as fintech CMO • Generated $4B in assets at Schwab, 1MM customer accounts and $500MM+ revenue at E*TRADE AREAS OF EXPERIENCE Marketing strategy, Brand development, Customer experience, Acquisition, Advertising, Media buying, Communications, Marcom, Digital & mobile marketing, Display, Search, SEO, SEM, Funnel optimization, Social media, Thought leadership, Content, Public relations/PR, Branch design & merchandising, Website design, Omni-channel & integrated marketing, Data analytics, Research, Product marketing, Retention, Loyalty, Strategic partnerships, Team leadership
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