Senior Operations, Merchandising and Marketing Executive and Identify, Develop, and Capitalize On New Business Opportunities
Safeway, Inc. is an American supermarket chain founded in 1915. It is a subsidiary of Albertsons, having been acquired by private equity investors led by Cerberus Capital Management
SENIOR OPERATIONS, MERCHANDISING AND MARKETING EXECUTIVEI have over 15 years of success in Senior Operations, Merchandising, and Marketing Executive roles and a track record of introducing strategies that establish operational excellence, drive revenue, profit, and market share growth, and create shareholder value.My background includes formulating long-term, innovative product, marketing, and operations initiatives to ensure growth and profitability.I am particularly strong in managing categories with ownership for gross margin, sales, profitability, and selection, providing executive leadership for global marketing activities, and optimizing operations to deliver world-class customer experience.SKILLS & CAPABILITIES INCLUDE:* Leading strategic planning for corporate positioning, market and competitive analysis, customer segment selection/penetration planning, and product positioning.* Establishing standard operating procedures, policies, processes, and best practices that foster accountability, high productivity and quality standards, cost-efficient operations, and excellent customer service.* Overseeing marketing communications, programs, and campaigns for successful new product launches, brand awareness, and market share, revenue, and profit improvement.* Optimizing category management through category reviews, customer insights, and creation of new categories that differentiate companies, brands, and product lines in highly competitive markets.* Ensuring excellent execution across all merchandising functions, aligning product sourcing and selection with brand merchandising strategy, and meeting category sales, gross margin, and contribution targets.CORE COMPETENCIES INCLUDE:Strategy, Planning & Execution Strategic Business Planning Budget/P&L Management Start-up OperationsCross-functional Leadership Financial/Operational Modeling Project Management C-Suite/Board Presentations Brand Positioning Merchandising, Marketing & Sales Strategies
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