Crystal Mcferran Email Address

Chief Marketing Officer

Safety-Kleen offers environmental products and services. Safety-Kleen provides waste management, used oil recycling and re-refining and more.

Crystal McFerran specializes in catapulting businesses through strategic marketing and synergistic branding. Prior to launching her own companies, Crystal held progressive roles at Accor, HP and Safety-Kleen, where she strategized and managed multi-channel, multi-million dollar marketing campaigns and demand generation programs. Her background working with companies ranging from early-stage startup to Fortune 500 giant fueled the desire to launch a company that could connect businesses of all sizes with their marketing goals using 15 years of acquired expertise and battle-tested strategies. Armed with an MBA (concentration in Marketing Mgmt) and a Master's in International Business, Crystal's marketing prowess is complemented by strong conceptual and executional ability. Equally skilled in strategic analysis and creative concepting, Crystal's passion for marketing is influenced by her ardor for making a genuine connection and building lasting relationships. Referred to as a pint-sized powerhouse, Crystal is a Texas native with an abnormally high tolerance for hot weather, an incurable case of wanderlust, and an unabashed sweet tooth. In her spare time, she enjoys CrossFit, volunteering her time with various organizations and seeing the world, one country at a time. Areas of Expertise: ✔ Marketing Strategy Development ✔ Integrated Marketing Campaigns ✔ Collateral Development ✔ Website Development ✔ Social Media Management ✔ Content Marketing ✔ Marketing Automation ✔ Inbound Marketing ✔ Email Marketing (MailChimp, ConstantContact, Campaign Monitor) ✔ Organic Search Engine Optimization (SEO) ✔ Sales & Marketing Alignment ✔ Salesforce CRM Administration & Sales Cloud Consulting ✔ HubSpot Implementation & Consulting Certifications: HubSpot Inbound Marketing, Google AdWords "Live your dream, share your passion and leave your footprint."