Senior Director of Brand and Marketing Strategy
Saatchi Art features the world's largest selection of original art and helps people all over the world find art and artists they love. The online gallery offers more than 500,000 original paintings, drawings, sculptures and photographs by over 50,000 emerging artists from over 100 countries. Saatchi Art is redefining the experience of buying and selling art by providing art lovers with free art advisory services and an expertly curated selection of art, while giving artists a convenient and welcoming environment in which to exhibit and sell their work.
My marketing style is defined by my expertise in the arts and a strong desire to bring cultural experiences to the widest possible audience. I got my start in the Whitney's education department, where I produced original video content, assisted with the curation of didactic displays, and wrote for the department’s blog. In 2010, I transitioned to a role in the marketing department, where I continue to develop and implement strategies to promote the Whitney’s programs to the public, while advancing the Museum’s broader branding goals. Since taking over the Whitney's social media channels in November 2012 (and launching its Instagram account in 2014), the Museum's total followership has nearly tripled to over 2.1 million users. I've helped develop promotional partnerships with Bloomingdales, Bank of America, Morgan Stanley, Tiffany, New York Magazine, and Empire State Realty Trust, among others. Most significantly, I managed the Whitney's marketing efforts associated with the opening of the new building in May 2015. I'm currently pursuing a master's degree in art history at Hunter College, City University of New York.
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