Craig Kapilow Email Address

Senior Director Brand Partnerships and Integrated Marketing

Rue La La, a lifestyle online shopping destination, provides its Members with access to curated boutiques of coveted designer offerings at private sale prices. Each day, Rue La La Members discover the most desired men's, women's and children's apparel and accessories| home decor and accents| and exclusive destinations and experiences. Rue La La's engaging approach to retail has brought theatre and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Most recently, Rue La La was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily.

I am the Senior Director of Integrated Marketing at Rue La La, a leader in e-commerce sales and innovation connecting world-class brands with the next-generation shopper. In my role, I focus on the business development and partnership side of Rue La La’s voucher, in-box sampling, and digital advertising divisions – with an eye on fresh and inventive methods for integration.I have close to seven years of business development and strategic brand partnerships experience with the Rue La La brand and over 14 years of experience intersecting content and commerce. Prior to joining Rue La La, I spent several years at start-ups in Boston, and was one of the original founders of DigBoston, where I served as the first music editor. I'm a nationally published journalist and contributed to two books, Adidas Rockers and the Time Out Boston Guide.