Chief Marketing Officer, Mentor, Advisor, Diversity Advocate
RSA provides Business-Driven Security solutions for advanced threat detection and cyber incident response, identity and access management, and GRC.
~25 years experience developing business and marketing strategies and leading global, integrated execution for enterprise technology brands. Core strengths in transformational change and growth-stage leadership; building teams and scaling for growth is what I do best. Focus on cybersecurity and cyber defense. Strategic dexterity, adventurous disposition and proficiency across every aspect of marketing. STRATEGY Business Strategy, Go to Market Strategy, Market Segmentation New Product Introduction Product Positioning & Branding Global Marketing Strategy & Strategic Planning Installed Base & Channel Strategy Market Intelligence EXECUTION Product & Solution Marketing Integrated Marketing Programs Demand Generation Programs, Nurture & Sales Promotion Content Development Online Marketing, Media/Paid Search, Social & Content Syndication, SEO Brand & Solution Advertising Corporate Communications/AR/PR Web Marketing & Online Community WW Field Marketing Global Events Customer Loyalty & Reference Programs Channel Partner Marketing & Strategic Alliance Marketing Marketing Automation & CRM Integration Business Development/Telemarketing Specialties: Cybersecurity, Risk Management, Idenity Access Management, Enterprise Applications, Networking, Middleware/Infrastructure Software, Mobile Software, Hosted Services, SME/SMB, Database, Backup/Storage, Hardware, Cloud Computing and SaaS
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