Head of Digital Transformation
River Island is a retail store that supplies textiles Items.
Over 20 years management experience in customer strategy development and execution focusing on transformational initiatives for retail, telecoms, broadcasting and financial services companies. Expertise in driving strategic, cultural and operational change throughout the entire customer lifecycle from research through to retention. Specialising in harnessing data and technology to deliver friction-free customer experiences across channels resulting in conversion uplift and cost reduction. Specialties: General management; customer experience; customer journey design; user experience design; business transformation; customer strategy development; ecommerce; analytically-driven trading; insight & voice of the customer; advocacy; operating model development; CRM; project & programme management; contact centre & operations; digital servicingPassionate about driving industry leading customer experiences that deliver significant and sustainable improvement across advocacy, sales, lifetime value and cost to serve.
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