Vice President Strategy
The Richards Group is an American advertising agency.
We are currently looking for exceptional digital and social strategists to join us at The Richards Group.http://strategy.richards.com/http://social.richards.com/=====As a Vice President of Strategy with a focus on digital strategy, Matt creates actionable plans to meet business objectives utilizing digital mediums such as social media, mobile, and emerging technologies.With more than 16 years of professional experience, Matt has a broad background in process redesign, business requirements gathering, information architecture, and user experience. His applied experience includes usability consulting, web solutions development, business application design, contextual user analysis, digital user analysis, and software and process design.Matt understands how to use today’s technologies to effectively reach target audiences, and he provides the creative vision to lead a talented team of designers and content developers to produce exceptional creative solutions that meet clients’ strategies and objectives—to create a positive experience that meets the needs of the end user. Matt truly understands how people have integrated new technologies into their lives, and when and how brands should interact within these new channels.Matt recently worked to create the imc² Social Participation Approach and has lead the process to help clients develop their social media and content strategies and to create connections between brand and customers. This approach was rolled out across the company, and Matt has championed this approach within the agency.Recent clients include Louisville Slugger, RadioShack, M&M's, Procter & Gamble / Secret, GlaxoSmithKline, Blockbuster, Verizon, Wells Fargo, Hertz, and ExxonMobil.Specialties: Process design, Information Architecture, Usability, User Experience, Strategic Thinking, Creative Direction, Emerging Trends, Social Networking, Mobile, Web Design, Business Requirements Gathering, Leadership, and Sharpie Hoarding
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