Trustee
The Richards Group is an American advertising agency.
Since joining The Richards Group in 1997, I've been applying my unique blend of business savvy and competitiveness to build and grow brands of every shape, size, and scope. After playing a key role in the launch of the Travelocity.com brand, I proceeded to manage its advertising efforts for 12 years, during which time I was able to helped implement the industry’s first real-time dynamic fares in display ads, as well as the industry’s first dynamic retargeting platforms. I've led led award-winning digital efforts for brands including The Home Depot, GameStop, Biltmore, National Pork Board, Atlantis, Florida Orange Juice, and Dun and Bradstreet (to name a few). I've also been a relentless force in expanding the digital and social capabilities of The Richards Group while leading the efforts for the integration of the traditional and online sectors of our agency.
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