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James Baldwin Email Address


Job Title


Richards Group

The Richards Group is an American advertising agency.


Baldwin's a brand creative director with a proven history of building brands. He helped turn Motel 6 into an iconic brand, while creating Cannes Lion and Clio winning work along the way. AdAge listed the campaign as one of the best ever. Corona beer was another long-term client that he pitched and won. With the “vacation in a bottle” beach work, we took the brand to be the #1 import beating out Heineken. Jimmy has a history of working with and keeping clients. Besides the clients above, some of his other long-term clients have been SMU, Crazy Water, The Home Depot, LearJet, TGIFriday’s, Raytheon, SAIC, and Whataburger. Along with an advertising career, Baldwin has carved out a music career. HIs sound and songs are rooted in the sounds He grew up with in El Paso. Rock, Country, Tejano, and Folk. Some call it Ranch Rock, some Modern Country. Whatever it’s called it’s rooted in storytelling. JImmy's had a top-40 America record and three first round GRAMMY nominations and one of my song, Peace, Love, and Chicken Fried Steak has made me part of Texas history.

Last University
Attended The University of Texas at Austin
Is based in Dallas.

Other people working at Richards Group:

Lynda HodgeFreelance Graphic Designer and Art Director
Brian LinderInside Sales Representative
Julia VitiProgrammatic Media Planner
Kurt WatkinsDirector, Media Relations and Brand Reputation
Scott LutherHead of Digital Strategy
Kyle KelleyCreative Director and Group Head
Kyle SawaiTrustee
Rachel ClineAccount Supervisor
Annabel DokeManager of Relationship Marketing
Stephanie WilliamsGroup Account Director, Samsung Mobile Creative Services Team
Diego ZelayaBrand Creative and Art Director
Terence ReynoldsPrincipal and Creative Director
Bennie ReedExecutive Vice President, Head of Connections Strategy
Matt WhitakerVice President Strategy
Michelle SensaleSenior Art Director and Creative Advisory Member
Jessica Vestalj*****@richards.com
William KnopBrand Manager
Christopher SmithGroup Creative Director and Writer
Erin KanterBrand Public Relations Intern
Amanda CorreaBrand Management
Christopher FerrelPrincipal, Digital and Social Strategy
Kevin HarrisonTechnical and Audiovisual Director
Rob VangordenPrincipal
Scot DykemaChief Financial Officer

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