James Baldwin Email Address

Principal

The Richards Group is an American advertising agency.

Baldwin's a brand creative director with a proven history of building brands. He helped turn Motel 6 into an iconic brand, while creating Cannes Lion and Clio winning work along the way. AdAge listed the campaign as one of the best ever. Corona beer was another long-term client that he pitched and won. With the “vacation in a bottle” beach work, we took the brand to be the #1 import beating out Heineken. Jimmy has a history of working with and keeping clients. Besides the clients above, some of his other long-term clients have been SMU, Crazy Water, The Home Depot, LearJet, TGIFriday’s, Raytheon, SAIC, and Whataburger. Along with an advertising career, Baldwin has carved out a music career. HIs sound and songs are rooted in the sounds He grew up with in El Paso. Rock, Country, Tejano, and Folk. Some call it Ranch Rock, some Modern Country. Whatever it’s called it’s rooted in storytelling. JImmy's had a top-40 America record and three first round GRAMMY nominations and one of my song, Peace, Love, and Chicken Fried Steak has made me part of Texas history.