Brett Friedman Email Address

Chief Executive Officer

Reflexis is the pioneer in real-time store execution and workforce management solutions that enable retailers to execute their customer engagement strategy flawlessly and uncover profit. The Reflexis platform of real-time store execution, task management, KPI/compliance, time and attendance, and labor scheduling (including budgeting, forecasting, and employee self-service) enables retailers to align store labor/activities to corporate goals and institutionalize best-practice response to real-time metrics and alerts.

•Servant leader driven by passion to provide value to client partners and career opportunities to colleagues •History of working successfully with growth equity investors and achieving successful exit •Process oriented operator with demonstrated ability to drive growth •Consistently has positively impacted revenue, EBITDA, YoY growth, transaction size and sales efficiency Operational experience includes Sales, Marketing, Sales Operations, Alliances, Business Consulting, Product Management, Solution Development, and M&A Solution experience includes Retail Execution Management, Workforce Management, AI/ML, Supply Chain Management, Data and Informatics, ERP, HCM, PLM, ETRM, Decision Support, Cloud, SAAS