Jeniffer Sy Email Address

Head of Marketing for APAC, ICIS

RBI is part of RELX Group (formerly known as Reed Elsevier) and provides business information, industry critical data services and workflow solutions in multiple formats across a variety of sectors.

I have proven capabilities to lead a diversified team – from developing a strategic marketing approach to instilling the right behaviors the business needs. I am passionate in rallying team members to be at their best and be experts in their craft without losing focus on goals and purpose. I excel in problem-solving attributed to my analytical nature, enabling me to define actionable direction that will bring strategies and plans to life. I have showcased this many times in my career from creating robust marketing strategies, innovating marketing approaches, up to driving transformation that can deliver greater value for the business. With 13 years of B2B marketing experience, I have a strong track record of delivering commercial growth strategies, driving alignment within my team and in a cross-functional set-up, as well as defining gaps and opportunities. I add value in an organization through my expertise, curiosity, adaptability, leadership, critical thinking, commercial mindset and strategic approach INDUSTRY / SECTORS EXPERIENCE: SaaS, Information Technology, Commodity Markets, Petrochemicals, Business Services, Data & Analytics KEY SKILLS: Marketing Strategy, Lead Nurture, Demand Generation, Content Marketing, Digital Marketing, Marketing Automation, Omni-Channel Marketing, Data & Analytics, Market Segmentation, Events / Partnerships, Leadership, People Management, Project Management, Problem Solving