We have been raised to believe that change is, more often than not, a good thing.Â Changing a menu order at your favorite restaurant, changing solutions to solve a problem at work, changing politicians, changing employees or even changing hair color are decisions people make frequently to move forward in life. But, in a society that espouses change as a means of progress, it is ironic to see how slowly the real estate industry is catching on to one of the biggest technology changes it has encountered since MLS listings migrated from hard copy to the internet.Â The traditional real estate brokerage is being redefined as we know it. The WAV Group, a leader in real estate consulting services, recently released a report discussing this major shift. Â WAV defines it as a shift from the â€œbrick and mortarâ€� real estate company to one that offers technology tools to enable complete mobility for agents. Â As the report states, â€œsuccessful real estate companies may not have any offices at all. Â We believe what they will do is provide a central point of integration for agents.Â Technology will be the new glue of the real estate industry.â€�Â Rather than accessing data from multiple applications, agents need a single point of entry to an entire database of marketing, real estate statistics and contact management to help manage their business. Though few brokerages understand just how important this change is, William Raveis has already helped lead the industry through this transformation with the January release of its simplified, single source mobile application, Agent Dashboard.Â Agent Dashboard is the first free-to-agent CRM, marketing and business management tool in the nation. Agent Dashboard offers mobile syncing for the most critical parts of an agentâ€™s business.Â Calendars, contacts and email updated on a mobile device, including iPhone, Android and iPad, are automatically synced on a desktop and vice versa.Â Agents can receive automatic alerts to stay aware of clientsâ€™ needs at all times. Â Â For instance, an agent can instantly receive an alert via email, on Agent Dashboard homepage or by text message if a client is interested in a property, changes search criteria or various other actionable items.Â Agents can even select the time of day they would like to receive text message alerts. In addition, a single interface offers extensive property town data, comprehensive marketing plans, social media management, robust contact management, full MLS integration and listing notifications spanning multiple states, cities and towns. Due to a focus on maintaining a culture of innovation during this transitional phase in real estate, William Raveis was recognized at the 2011 Inman Innovator Awards as the â€œMost Innovative Brokerage or Franchiseâ€� and placed as a finalist for â€œMost Innovative Website or Web Serviceâ€� for the creation of Agent Dashboard. We believe change and who will be able to keep up with it is what will fuel this industry in coming years.Â Weâ€™re excited for what will happen next!
Realtor, William Raveis Real Estate, Chatham,Cape Cod, MA