Victoria Wallace Email Address

Senior Director, Digital Marketing Strategy

Quest Diagnostics Incorporated is a clinical laboratory that provides diagnostic testing, information, and services. They offers esoteric, routine medical, drugs of abuse, and non-hospital-based anatomic pathology testing services.

Experienced Digital Marketing and Marketing Communications Leader Strategic marketing leader with deep expertise in digital marketing and a strong background in traditional marketing communications, and branding. Proven ability to excel while leading high-visibility projects with multiple stakeholders, and to successfully navigate complex organizations and regulated industries. Manages the digital marketing department of a Fortune 500 company, including a broad portfolio of more than 150 websites, web-based and native apps, and ongoing campaigns. Supervises a team of employees and manages a large base of creative agencies and digital vendors. Consults with internal clients to recommend, develop and evaluate digital tactics and integrated marketing campaigns. Experienced with search engines (SEO and SEM), mobile and responsive web, web apps, native apps, web analytics, social media listening and influencing, digital display ads and media, direct response TV, email campaigns, and marketing enablement and automation technologies.