George Russell Email Address

Associate Photo Editor

PureRED is a marketing company with the mission to help businesses grow.

George is an experienced CEO with more than 40 years of success in building Consumer Product, Industrial, and Marketing Technology businesses. For the past 25 years, he has focused on creating value in Private Equity backed growth companies. His accomplishments include: • Led the digital transformation and growth of PureRED • Restructured Control Solutions to accelerate revenue and profitability supporting sale to Corinthian Capital Partners • Built Lornamead Brands, delivering more than an 11X cash on cash return to investors within 3 years • Led E-Commerce Solutions , a start up he co founded to $16M in Sales, securing $28M in VC funding • Restructured, led sale of American Safety Razor to Energizer Corporation • As COO, delivered +$19M EBITDA and +$31M in Working Capital improvements at Duane Reade Drugstores • Drove global enterprise value from $700M to $1.2B (Schick & Wilkinson Sword) • Tripled sales to $940M, growing market share from 6% to 22% in 5 years (Harvard Community Health Plan) • Grew sales +14%, profit contribution +27%, market share +12%, delivering new product IRR of 46% (Gillette) • Created, launched more than 17 new products (J&J, Kraft Foods)