Director Marketing Analytics
Point Company is a real estate agency which located in Palo Alto, CA.
Strategy and analytics professional with intensive knowledge/interest across many industries through years of experience in banking/agency: - Customer strategy: uncover underutilized customer trends and optimize customer experience through marketing levers - Contact strategy: reach the right audience at the right time through the right vehicle - Valuation: built customer valuation frameworks in both banking and retail to help drive investment decisions - Leadership: onshore/offshore managerial experience, fluent in English/Mandarin communications, believe the best outcome can only come from a well designed and highly motivated team - Modeling experience: linear regression, logistic regression, decision tree, cluster analysis, collaborative filter (recommender engine), etc. - Coding skills: SQL, SAS, R, VBA, Python
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