Vice President Integrated Communications
Establishments primarily engaged in the retail sale of specialized lines of merchandise, not elsewhere classified, such as artists' supplies| orthopedic and artificial limbs| rubber stamps| pets| religious goods| and monuments and tombstones. This industry also includes establishments primarily engaged in selling a general line of their own or consigned merchandise at retail on an auction basis.
Yesterday's PR is today's integrated influencer marketing and communications: an integrated ecosystem of pr, social media, digital media, community building, partnership development, and influencer relations - all of which I have excelled at for over 16 years in the beauty and lifestyle industries. From working in-house on the Estee Lauder brand PR team, to leading client groups, such as Bath & Body Works, Sephora, Avon, Jergens and Carol's Daughter at Tractenberg & Co., to working on the Olay team at DeVries and running the PR department at Essie Cosmetics, my experience allows me to break the beauty PR mold. I work to deliver campaigns that create lasting connections with consumers, brand owners, media and influencers. Whether it's media relations and events, retail integration and cause marketing, social media and influencer outreach or brand partnering, I am committed to creativity and innovation. My long-standing editor and influencer relationships are solid and have allowed me to gain a true understanding of the ever-changing media and digital landscapes.
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