Cheryl Hanley Email Address

Senior Director of Demand Generation Strategy and Marketing Operations

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Revenue Marketer / Demand Generation Leader / Marketing Operations Known as the go-to person to drive marketing initiatives providing strategic direction, organizing, and managing integrated marketing and cross-functional teams. Passionate about improving alignment between marketing and sales to improve results and create efficiencies. Proven ability to define key marketing initiatives which leverage lead generation, online marketing, content marketing, and marketing automation for monitoring digital behavior, lead scoring, lead nurturing and alignment to sales. Over 15 years marketing experience from business owner to working for global corporations. Experience spans from software and technology solutions, to healthcare and utilities, to banking and financial services. Specialties: Marketing Strategy and Planning Integrated Marketing Management Revenue Marketing Demand Generation Forecasting Search Engine Marketing Content Marketing Strategy Marketing Automation and CRM systems integration Online Marketing Branding and Positioning Research Lead Scoring Lead Nurturing Lead Management