Angela Puddle Email Address

Digital Analytics and Optimisation Manager at Pets at Home

Pets at Home Group Plc is the UK's leading specialist pet omnichannel retailer and services provider. Pets at Home operates from 413 stores located across the UK. The Group operates the UK's largest small animal veterinary business with 359 practices, run principally under a Joint Venture model using the Vets4Pets and Companion Care brand names, and two specialist referral vet hospitals. Pets at Home is the UK's leading operator of pet grooming services offered through its 205 grooming salons. The Group also operates 4 specialist High Street based dog stores, called Barkers, as well as Ride-away, an equine retail business with a superstore and website.

A customer focused, Digital Optimisation and eCommerce professional with over 25 years retail experience. The last ten years of my career have been the most exciting and rewarding following a move from Commercial Finance to the dynamic, fast-paced digital team. Supported by an in-house team of talented CRO specialists, and fantastic 3rd party partners, we deliver optimised customer journeys across the Pets at Home digital ecosystem. I am strategically focused, data-driven and obsessed with customer insights. With a wealth of experience from online and offline retail, and a background in finance, my skills, knowledge, and experience add value, drives sales, and reduces friction in customers achieving user goals across digital journey’s. Over the past 3 years we’ve done an amazing job of demonstrating the value of testing and the importance of data-driven changes, and now we are focused on transforming the future digital experience. Exciting times. Specialities: CRO | MVT | AB Testing | Digital Marketing | Search Optimisation | Taxonomy | Product Recommendations | Personalisation | Customer Reviews | Product Owner | Digital Analytics | Experience: Google Analytics | Content Square | Hotjar | Bloomreach | Algonomy | AB Tasty | Increasingly | Power Reviews | Management Center | Trust Pilot | Similarweb |